Moral Beliefs & Attitudes

Case Study

Galaxy Sciences


  • Moral beliefs are at the heart of governing a person’s behaviour.
  • In this case study, we introduced a method to automatically measure a person’s moral values through hidden “honest” signals in the person’s email communication.


  • Client: services company
  • Analytics: Moral Foundations Survey, Schwartz Values Test, Honest Signals

Case Highlights

  • Emails of an event coordinator and participants
  • Emails of 655 employees across two months
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